Official Press Release: Repairify Announces Srisu Subrahmanyam as CEO and Keith Crerar as CTO

2025-05-09

Repairify Announces Srisu Subrahmanyam as CEO and Keith Crerar as Chief Transformation Officer

Duo bring decades of global automotive industry experience to Repairify with vision toward future growth through digital transformation

Repairify, the global leader in remote diagnostics, calibrations, programming, and automotive intelligence for the collision and mechanical repair industries, today announced the appointment of Srisu Subrahmanyam as Chief Executive Officer and Keith Crerar as Chief Transformation Officer.

“Srisu and Keith both have notable track records growing companies in the automotive industry,” said John Lindle, Repairify’s Executive Chairman. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”

Subrahmanyam most recently served as Executive Vice President of Operations and President, Services and International Markets at OPENLANE, one of the world’s largest digital, B2B and B2B2C used vehicle marketplaces and technology providers, where he focused on achieving growth through implementation of technology, automation, and led the digital transformation of OPENLANE after the sale of ADESA US to Carvana.

“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions. I’m excited to lead this next chapter—through product innovation, operational excellence, and a renewed focus on solving our customers' problems—to drive growth and deliver even greater value,” said Srisu Subrahmanyam.

Crerar is also joining Repairify from OPENLANE, where he held the role of Global Senior Vice President & Head of Service Operations and led efforts to optimize global efficiency and customer satisfaction by adapting digital strategies to evolving market needs.

Crerar said, “Repairify sits at the intersection of technology, innovation, and service—three areas I’m deeply passionate about. Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption, and scales operational performance across our global footprint.”

About Repairify Inc.

Repairify, Inc. and its family of brands empower the automotive repair industry to master today’s modern, data-intensive vehicles. By providing both revolutionary OEM tools and validated OEM-compatible technology, services, and intelligence, Repairify helps automotive professionals run better businesses through improved diagnostics, calibrations, programming, and workflows.

Repairify’s brands are committed to vehicle and driver safety by providing repairers with excellent service, supported by the highest quality and precision tools, technology, and data.

Repairify, Inc. is a portfolio company of Kinderhook Industries, LLC. The Repairify family includes asTech, adasThink, AutoMobile Technologies (AMT), Automotive Training Group (ATG), BlueDriver, FleetGenix, MobileTechRX, and One Guard Inspections. For more information, please visit repairify.com.

About asTech, Driven by Repairify

asTech is the leading provider of remote diagnostic solutions and services to the collision industry. asTech provides cutting-edge, expert diagnostics using authentic OEM tools to ensure safe and accurate repairs. Their services include mobile repair, key replacement, and calibration, supported by certified technicians. Visit asTech.com to learn more.

About Repair OnDemand

Repair OnDemand delivers innovative technology solutions to streamline automotive repair and reconditioning. With tools like BlueDriver®, Mobile Tech RX, One Guard Inspections, RepairExchange, Repair360, and ReconPro, they enable efficient and profitable operations for dealerships, technicians, and fleet managers.

About Kinderhook Industries

Kinderhook Industries, LLC is a private investment firm managing over $5.4 billion of committed capital. Focused on middle-market businesses in healthcare, environmental services, and automotive sectors, Kinderhook has executed over 400 investments and acquisitions. Learn more at kinderhook.com.